What makes CHI Ionic Permanent Shine Color Unique?

• Confidence
• Performance
• Advanced American CHI 44 Color Technology

CONFIDENCE

• 4 Easy Steps to successful Color every time
• Easy and logical steps to achieve your target color
• No more complicated formulations
• No more guessing
• 82 Luxurious Vibrant Colors for unlimited coloring possibilities
• 8 Pre-mixed Additives for total control

PERFORMANCE

• Longer Lasting Color with Unparallel Shine
• Richer more Vibrant Reds
• Sensational Brunettes
• Fiery Coppers
• Pre-mixed Coverage Plus for 100% Grey Coverage
• Exceptional High Lift Blondes for up to 5 levels of lift and deposit

ADVANCED AMERICAN CHI 44 COLOR TECH

• Ammonia Free-Complete Color Control with pleasant fragrance
• CHI 44 Ceramic and Far InfraRed will provide maximum color penetration inside of the hair
• Ionic Technology-Ionic charge (+/-) will anchor the dyes inside of the hair
• CHI Ionic Dyes deliver unbelieveable radiance, shine and longevity
• Silk Crème Base for smooth and economical applications
• Tubes are marked in 1/2 ounce increments for easy measuring